Football is not merely a sport here in Florence. It has a much higher purpose than that. The city revolves around the club, the Viola. As a first timer attending a European football game, this was nirvana.
It was a typical Florentine Friday as I enjoyed my one class when my roommate and I decided to get tickets to the Fiorentina and Juventus game during the night. As a football superfan, I was more than willing to partake within this rivalry as I have only seen and heard insane things when it came down to this game. Time moved slowly as my anticipation grew to a fever pitch. Suiting up with my Fiorentina jacket, I was ready to toss away my tourist status and become a local. Walking over to the stadium, I heard the fans’ chants grow louder and louder. This surely was not just another Friday night football game, this was going to be war.
Heading to our seats, we noticed the sheer amount of people that were packed into the stadium and realized that this was something that was not of the ordinary. Excitement filled the stadium while the Fiorentina fans sang the songs of the club. I have personally never heard a louder stadium and the voices grew louder with every shot, every foul, and every pass.
Although Fiorentina lost the game two to nil, the atmosphere is something that I will never forget. It was my first real foray as a citizen of this wonderful city, and even though I will forget the names of the restaurants and the gelato places, I will never forget this game.
I grew up in a Brazilian family – we live and breathe soccer. It is like a religion. My parents would set their lives around a soccer game, adjusting their work schedules to watch an important match. There was no such thing as DVR to them– the game always had to be experienced in real time. Soccer games were a time of celebration, where family and friends got together. It was one of my favorite things growing up. And to see that embedded in the Italians, especially the Florentines, is a way to reconnect to my family.
I recently had the honor to go on a special tour of the Stadio Artemi Franchi, home of the ACF Fiorentina soccer team thanks to my Writing for Digital Media course at FUA. You can feel the pride of the stadium’s management team as you walk through the VIP entrance, with its bright white walls and the elegant symbol of the team adorning them: a purple fleur-de-lys inside a gold-lined diamond.
We quickly made our way to the media room, where the press gather together after each match. You can imagine the intensity of representatives of different media outlets fighting to get their questions asked, one jumping over the other to get their burning questions asked for their article.
It takes a lot of work to get a team popular enough for there to be a need for the media room, let alone an audience to watch the game, and we have the team’s Digital Media department to thank for that. To get the word out via countless social media channels and put out content that will appeal to fans of all ages isn’t an easy task. It takes hard work that many do not realize. It made me wonder how much effort truly goes into getting a game to run smoothly, or to construct a large fan base for the team as we make our way out of the media room and into the stadium itself.
I’ve always felt that the locker room is a sacred place for the players. It’s where they get ready, prepare for the upcoming match. They talk strategies, spread words of encouragement. It’s their home. Their private space. And entering that space allowed us to see a personal side that no other fan is able to see. It felt like we were in on a secret that everyone wanted to know.
The Florentines value the sport of soccer, which goes hand in hand with family. It’s impossible to walk down the streets of Florence without seeing a splash of purple here and there. To have the opportunity to walk on the field that the Florentines value so much was an experience I’ll never forget. Though the stadium is on the smaller end, seating around 45,000+ fans, it felt expansive underneath the glowing setting sun. Back home, whenever there was a game, it was always a party. Family and friends, friends of family and even neighbors get together celebrate. The spirits are always high, the energy constantly flowing.
Seeing the stadium empty and quiet, was a new feeling for me. You visualize the loud and high energy of a full stadium in comparison. The lack of cheers and chants made the stadium seem almost peaceful, like the quiet before the storm. We were even given the chance to sit on the players’ bench, which was the perfect end for our visit. Being able to experience the field from the player’s angle was unforgettable, a viewpoint that only a certain select few get to see.
One thing that I noted during our visit was the amount of people it takes to operate the stadium. The fans don’t always know, and neither did I, that the game consists of so much more than just the players. From the coach to the stadium manager, the commentators, the digital media specialist, even the workers who keep the field in top conditions – all of these individuals support the needs of the players and the game itself. The backbone of the stadium is just as important as the team.
I am forever grateful for this opportunity that I have been given. Soccer is a big part of my life and to be able to walk through the inner workings of a stadium and witness how the entire range of stadium workers connect to put on an amazing game for fans was a unique experience that I will cherish.
