A historic open-air market where Florentines gather to sell and find clothes, food, household items, and anything else you could possibly imagine. There is a vintage presence along with a modernized vision occurring here.
written by Meredith Simpson, Amelia Mora, Alaura Cross, Sabrina Harris & Katie Brooks
This blog feature is an exclusive bonus installment to our Spring issue of Blending Magazine. After you finish reading, be sure to explore the rest of the magazine online—just follow this link to download the full Spring 2025 edition:
https://jschoolfua.com/images/BM/BM_151.pdf
As you enter the 1.5-kilometer-long market, the hum of bargaining surrounds you–an elderly woman haggles over schiacciata bread while a mother negotiates the price of pecorino cheese. The freshly roasted porchetta drifts through the air, mixing with the scent of sun-warmed leather from handcrafted belts displayed on a nearby stall. The sight of endless crowds moving between stalls, clutching canvas bags brimming with colorful produce, is overwhelming. A sense of curiosity stirs inside from the “offerta €1.50” signs. You wonder: Is this an authentic Italian bargain or just a tourist trap?
Il Mercato delle Cascine is the largest and cheapest open-air market in Florence, with its origins traced back to the 19th century. The market started as a place for Florentines to gather weekly to buy necessities at a bargain price. It is located in the biggest park in Florence, Parco delle Cascine, along the Arno River, and remains in the same location. During the ‘80s, the market stood as a place for authentic Italian vendors to come and sell their products to locals. The market’s products reflected Italian craftsmanship, and vendors were often Florentine families who had been selling for generations. Vendors and customers knew each other, and shopping here felt like an extension of local culture rather than a transaction. The market fulfilled every need, from groceries to clothing and household items. You could find a cobbler selling hand-stitched leather shoes beside a seamstress repurposing vintage silk scarves into elegant blouses. It was an integral part of the Florentine community to go and find truly vintage items.
Since the ’80s, the market has grown beyond its original Italian roots, reflecting a wave of globalization. As Florence became a prime tourist destination, its markets shifted to cater to new demands. In the past, every item was locally sourced—whether it was a handmade ceramic bowl or a handwoven scarf. Now, the merchandise tells a different story. There is a new wave of vendors who sell low-grade clothing products for 3-5 euros. These products have been unethically produced, which contradicts the original purpose of the market. A stall once known for vintage linen shirts now sells polyester blouses with “Made in China” labels. Where artisans once handcrafted belts from Tuscan leather, now imitation leather accessories line the tables. They are often indistinguishable from real craftsmanship until you touch the synthetic material.
The arrival of new vendors has shifted products from locally sourced Italian goods to imported fast fashion. These goods have been replacing Italian leather with synthetic fabrics, yet are sold at the same price. One of the many clothing stalls sells dupe designer shoe brands like Alexander McQueen for 10 euros. This “sale” can give the market a less authentic atmosphere and offer these already inexpensive products at a price that feels like a bargain. It’s clear that these items are not vintage, nor are they part of Florence’s rich fashion history. But for many shoppers, price wins over authenticity.
One local who has visited the Cascine market for decades expressed how the impact of new merchandise has changed the market’s motive from what it was supposed to be. It was originally meant to be a place where locals would come to find second-hand items and give them a new life. Under some vendors’ tents, that’s still the case. You can find well-known re-purposed brands like Levi’s and Diesel for an amazing low price. The market is still successful in its own way, but the new generation of vendors has taken advantage of the authenticity as a way to make a profit on mass-produced fashion.
Some may see this shift as an evolution that keeps the market relevant, while others feel it dilutes Florence’s fashion heritage. The market is held only on Tuesdays from 7 a.m. to 2 p.m. and still flourishes today. The food still smells delicious, and the prices are still low. But is a bargain worth the shift in focus?